Through social media and networking, Black + Gray has met and worked with several creatives that we may not have had the chance with otherwise. One awesome opportunity came in collaborating with the UK design firm Something More on several social media stings for Gap UK. We were tasked with creating six short animations that would visually represent their products’ key features in an abstract way. The goal was to compliment Gap UK’s existing social media content with something fresh. This was only achieved through careful creative discussion with Something More, whose intimate knowledge of the client allowed us to deliver all six animations within the two week timeline.

Applications

Design
Animation