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Rubicon 3D Support

Rubicon Oilfield International is a product focused company whose unrelenting dedication to practical innovation has led it to be the most exciting oil products company in the industry. As such, their product imagery needed to maintain a level of excellence that mirrored the company’s stature. We were entrusted with the task of creating a standard of product renderings that would elevate all the digital and print collateral it would be used on. It is not the easiest task to make a product that to the untrained eye merely looks like a piece of pipe look sleek and sexy. Through careful study of the physical products and detailed reference photography, we were able to render all of Rubicon’s products at a level that could almost seamlessly be intermixed with actual photography. Applications Commercialization Roll-up Banners Ad/Covers Flyers Animations...

Gap UK Social Media Stings

Through social media and networking, Black + Gray has met and worked with several creatives that we may not have had the chance with otherwise. One awesome opportunity came in collaborating with the UK design firm Something More on several social media stings for Gap UK. We were tasked with creating six short animations that would visually represent their products’ key features in an abstract way. The goal was to compliment Gap UK’s existing social media content with something fresh. This was only achieved through careful creative discussion with Something More, whose intimate knowledge of the client allowed us to deliver all six animations within the two week timeline. Applications Design Animation...